Media Consumption Trends
Media Consumption Trends in Anglophone Africa
GHANA
- Population, 25,000,000
- 12 Million mobile subscribers as of 2009
- 90% of respondents in an Audience Scapes survey mentioned that they had used radio in the last week. 49% of respondents in the survey mentioned that they viewed radio as “trustworthy”
- Most watched TV stations are GTV, TV3, MetroTV, and TV Africa.
- 1,297,000 Internet users
- 5.2% Internet Penetration
- 999,600 Facebook Users
UGANDA
- Population 34,612,250
- 3.2 million internet users
- Facebook users, 304,100
- 9.5 Million Mobile Subscribers in Uganda (Uganda Communications Commission)
- 83% of AudienceScapes survey respondents have access to a radio. 96% have listened to the radio in the past week.
- 180 Radio Stations in Uganda, including state broadcasting, Community radio, and private commercial radio stations.
- 44% of men compared to 34% of women surveyed are likely to own a mobile phone
KENYA
- Population, 41,070,034
- 3,995,500 internet users
- 9.7% Internet penetration
- 1,114,900 Facebook users
- Popular TV Stations in order of popularity are Citizen TV, Kenya Broadcasting Corporation, Kenya Television Network (KTN) and Nation TV (NTV)
- 89 percent of Kenyan adults get news and information from the radio on at least a weekly basis.
- Types of radio access in Kenya: FM, AM, Satellite Radio, Internet Radio, Radio via Mobile phone. The most used ones are the FM (98%) and AM (35%).
- Radio stations available: Citizen, KBC Kishwahili, Inooro, Easy/Nation, Kiss, Q FM, Musyi, Ramogi, Coro, Kass. The one that are the most used are Citizen, KBC, and Inooro.
South Africa
- Population: 49,004,031
- 2,400,000 Internet Users
- Internet Penetration 13.9%
- 8.5 million users of mobile phones are capable of accessing email on their phones.
- 9.5 million or 60% of mobile phone users are able to browse on their phones[1].
- 92% of South Africans listen to the radio on a daily basis
- 89.5% of households own a radio
- 61.7% own a television.
- Internet Access- 53% from work, 39% from home
- 20 million users on South Africa’s most popular social network, Mxit.

Source: From Internet World Stats (2)
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[1]
Gottaquirk.com
[2] Internet World Stats
JC