Media Consumption Trends

Media Consumption Trends in Anglophone Africa

Population, 25,000,000
12 Million mobile subscribers as of 2009
90% of respondents in an Audience Scapes survey mentioned that they had used radio in the last week. 49% of respondents in the survey mentioned that they viewed radio as “trustworthy”
Most watched TV stations are GTV, TV3, MetroTV, and TV Africa.
1,297,000 Internet users
5.2% Internet Penetration
999,600 Facebook Users

Population 34,612,250
3.2 million internet users
Facebook users, 304,100
9.5 Million Mobile Subscribers in Uganda (Uganda Communications Commission)
83% of AudienceScapes survey respondents have access to a radio. 96% have listened to the radio in the past week.
180 Radio Stations in Uganda, including state broadcasting, Community radio, and private commercial radio stations.
44% of men compared to 34% of women surveyed are likely to own a mobile phone

Population, 41,070,034
3,995,500 internet users
9.7% Internet penetration
1,114,900 Facebook users
Popular TV Stations in order of popularity are Citizen TV, Kenya Broadcasting Corporation, Kenya Television Network (KTN) and Nation TV (NTV)
89 percent of Kenyan adults get news and information from the radio on at least a weekly basis.
Types of radio access in Kenya: FM, AM, Satellite Radio, Internet Radio, Radio via Mobile phone. The most used ones are the FM (98%) and AM (35%).
Radio stations available: Citizen, KBC Kishwahili, Inooro, Easy/Nation, Kiss, Q FM, Musyi, Ramogi, Coro, Kass. The one that are the most used are Citizen, KBC, and Inooro.

Population: 49,004,031
2,400,000 Internet Users
Internet Penetration 13.9%
8.5 million users of mobile phones are capable of accessing email on their phones.
9.5 million or 60% of mobile phone users are able to browse on their phones[1].
92% of South Africans listen to the radio on a daily basis
89.5% of households own a radio
61.7% own a television.
Internet Access- 53% from work, 39% from home
20 million users on South Africa’s most popular social network, Mxit.

Source: From Internet World Stats (2)

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